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BRAND IDENTITY

BeatStorm Productions

Established in 2019, a media company based in Punjab, India that creates content for the young and energetic. They reached out to me to help create their brand identity.

01.

Approach

BeatStorm Productions primary focus is on entertainment sector, primarily music. After discussions, it was clear that the goal was to create a brand identity that would convey the showcase the brand being vibrant, energetic and unique.

02.

Ideation

The prime idea behind the logo was it had to have an electrifying feel to it. Following are a few snippets from the brainstorming and ideation phase.

03.

Refinements

Out of all the concepts created, this concept was selected by the client. I felt that there was a bit of flair missing, so I went ahead and added it, thereby completing it!

04.

Typography

The following typefaces were used to compose the wordmark, while the secondary typeface is the default typeface to be used for all purposes.

PRIMARY tYPEFACE

Quicksand

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*()_+

SECONDARY tYPEFACE

Poppins

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*()_+

05.

Colors

As the brand is all about being energetic and vibrant, there was a need to have multiple colors that could be used, with yellow being the primary shade. Here are the colors along with a combined quirky take on the logo.

06.

Lockups

07.

Stationery

“”They are very professional and responded back in a timely manner and we also received the designs timely. They didn’t hold back their creativity even though the designs were sent back and forth multiple times to make the changes.”

Puneet Riar

Founder, BeatStorm Productions

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Email

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Phone

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IN: (+91) 812 574-0440