BRAND IDENTITY

Northern Lights Advertising

Established in 2017, Northern Lights Advertising Pvt. Ltd is is a Hyderabad based advertising and branding agency with a knack for excellence in creative innovation.

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01.

Let’s Travel back in Time

Back in 2017, I had joined Northern Lights as a Junior Visualizer, my first full-time design job. It was a startup, and at the time I was the first & only employee.

On the left is the logo that was being used. And as you can guess, I was tasked with designing the brand identity.

02.

Ideation

The idea behind using the color spectrum in the existing logo was to portray that NL wasn’t limited to just a few things. As much as it made sense, I felt that wasn’t just it. So I undertook the journey of ideating & exploring various concepts.

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03.

Refinements

Most of the explorations were based on the idea of the existing logo, hence the burst of colors. I then doubled down on refining this particular concept further since I believed it could be a really great logo for the agency; a mix of abstractness & fluidity..